We help independent dental businesses make sense of theirs. A business intelligence layer that helps you grow your practice, not just do more dentistry. We surface the business facts behind the work you (and maybe your coach) are already doing.
One practice at a time. Critical thinking. Always a real person.
I spent two decades in finance, learning how to look at a business carefully and figure out which questions were worth asking. It is a craft, and I love it. But it is not what I am selling here.
What changed things for me was being married to a dentist. Watching her run her practice over the years, I saw how unique each practice really is. Two offices a mile apart can have completely different problems, completely different opportunities, and completely different definitions of success.
The thing nobody could give her, and the thing I started Pareto to give other owners, is patient, careful attention to her practice in particular. The tools we end up building are the wrapper. The thinking is the product.
They are habits I work at with every owner. When I get them right, the work tends to be useful. I like to be right, but I'm also really good at admitting when I'm not.
You are not on a roster. We work together at a pace that fits your practice and the rest of your life.
In any practice, a handful of things really move the needle. The work is finding which handful, for you.
If something I share with you cannot fit on a single page, I have not thought about it carefully enough yet.
The goal is not to do more. It is to make sure the things you do are the things you actually meant to do.
Every engagement starts with a conversation about your practice. What it ends up looking like depends on what we find. The three below are a rough map of where it usually goes.
A custom intelligence layer built around your practice. The targets are set by you. We turn your priorities into clear, practice-specific numbers your team sees every day. Plain enough that you, your team, and your coach can read them without us in the room.
You are about to make a life-changing, expensive decision. We do the critical thinking together and you walk out with an answer you thoroughly understand.
Custom tools built for one specific problem in your practice. A bonus model that finally rewards the right behavior. A treatment-planning aid. Something nobody has built off the shelf because it is shaped exactly to your team.
Short pulls below. The fuller stories live on the About page, where they belong.
“With a quick glance, I can confirm if we are on track or off track with our goals. The ease of use and efficiency allow me to direct my focus on what matters most.”
“Having the numbers to support big decisions like expanding our space or hiring an associate has made spending money that leads to growth more palatable.”
These are the things I am currently thinking out loud about. Some of them will seem obvious. Some won't. If any of them sound like your practice, send a note.
Updated when I have something worth saying. No fixed cadence.
“Production per hour seems like one number. The minute you start tying it to incentives, you might find you actually want two. One for the business, one for the team. And one simple system for putting the team number to work.”
READ THE FULL NOTE →“Goals that don't account for working days will be quietly wrong all year. Here's what that means for your practice — and for the people responsible for hitting those numbers.”
READ THE FULL NOTE →“A friend pointed me to Paul Graham's essay "Do Things That Don't Scale." He was making the point that what I'm building sounds a lot like what Graham describes. For some services, the unscalability isn't a phase you eventually grow out of. It's the point.”
READ THE FULL NOTE →30 minutes, no pitch, no slides. We talk through what is going on in your practice and I will be honest with you about whether I think I can help. If I cannot, I will try to point you to someone who can.
“Send me a real email. I read every one.”