ABOUT

A professional analytical mind for the practice you actually built.

The story, the background, and how I think about the work.

BASED IN
Charlotte, NC
WORKING NATIONALLY
Independent dental practices
CAPACITY
Small client roster, by design
THE STORY BEHIND PARETO

I came to this work
the long way around.

My name is Rich. I live in Charlotte with my wife, our two kids, two doodles (Mango and Kiwi), and the utter chaos that comes with family life. Seriously, utter chaos.

My wife owns a dental practice here in Charlotte, and watching her and her business partner run it is part of what led me to build Pareto. They are both talented, driven, and genuinely great at what they do. But there is never enough time, and too much of what was available got spent trying to measure and manage to KPIs without real insight or even good KPI math. The practice is also constantly growing and reinventing itself, and was consuming investment dollars at times without a clear framework for how to evaluate the decision.

The more I learned about practices, the more I learned this was a common occurrence. These were multi-million-dollar businesses with serious overhead, multiple providers, large teams, and real operational complexity. Nobody was applying the analytical frameworks that could turn their business information into real business intelligence. That is the gap I wanted to fill.

I spent my career as a professional investor, tearing apart complex assets. I got used to presenting complicated information in the simplest terms possible, and constantly evolving my approach. At some point it clicked: the same thought processes and tools I had used my whole career could solve exactly the problems she was dealing with every day. That was the birth of Pareto.

Pareto is something I have built because I love the agency dental practice owners have. You can affect so much change and drive real success for yourself and your team. That is something I want to see happen for every practice I work with.

Rich with his family
With my wife and our little boy and littler girl.
MISSION

To give every practice the clarity that lets them build something they are genuinely proud of.

BACKGROUND

Where the thinking
came from.

I spent two decades on the institutional side of finance. I started as a mortgage analyst at Bank of America in 2007, working eighteen-hour days, six days a week, analyzing pools of mortgage loans. Believe it or not, that's a dream job, because of the opportunities it opens. There were twelve of us in that analyst class. Eighteen months later I was the only one left. From there I became a trader, with over a billion dollars of the bank's own money to put to work. After that I started a similar trading platform at Stifel, and then ran multi-billion-dollar mortgage portfolios at an operating company, buying them, hedging them, selling them.

That probably doesn't mean much. What it boils down to is raising, moving around, and managing large sums of money for clients and banks. It plays a critical role in underpinning a lot of the financial system, from things like mortgage rates to the mutual funds you hold in your IRA or 401k.

None of it was a straight line. The two big acquisitions along the way, Countrywide and then Merrill Lynch, each brought layoffs and displacements. Each time I reinvented: different assets, producing money in different ways, managing risk, building technology on the fly to make my job easier. I have never had a technology job, but I taught myself how to code, run databases, and build complex predictive models. Things we actually had a technology team for, but I needed things fast. I learned to do the jobs of several different people at once, because the alternative was not having a job at all.

Then our first child was born, and the calculus changed. I wanted to be home more, and I wanted to put what I had learned to work on something more direct than a balance sheet. The job was always the same anyway: take something genuinely complicated, understand what actually drives it, and translate that into one clear picture a decision-maker can act on. That muscle is what I now apply to dental practices.

MY APPROACH

An outside critical thinker
for your practice.

I take the time to learn your practice the way your best team member would. Your production patterns, your growth constraints, your capital needs.

Everything has been tested against a real practice here in Charlotte, and I have seen firsthand what changes when the right clarity is finally in place.

THE INVESTOR’S VIEW

From inside the practice, you see patients and schedules.

A private equity firm sees revenue predictability, provider productivity, and scalable systems. You should not have to learn to think that way. I hold that lens for you, and tell you what it sees. Not because you are selling the practice, but because it makes you a better operator.

IF YOU HAVE A COACH

Pareto complements coaching. It does not replace it.

Your coach shapes how you lead. I give you the data to see how that leadership is working.

HOW PARETO IS BUILT

A small number of practices at a time. Intentionally.

The work is too customized, and the relationship too hands-on, to do it any other way. Every client gets my full attention.

IN THEIR WORDS

A couple of fuller notes from clients.

These are unedited, with names abbreviated. The home page has the short pulls; here is the longer thought, in their voice.

CLIENT NOTE · 01 UNEDITED

“Pareto has drastically improved the way I run my dental office. I’m always looking to reduce the time it takes for me and other team members to get things done, and Pareto has done that for me.

With a quick glance, I can confirm if we are on track or off track with our goals. The ease of use and efficiency allow me to direct my focus on what matters most. It has reduced the amount of time I have to spend on our KPIs!”

Dr. M
Dr. M
Practice owner, multiple associates
CLIENT NOTE · 02 UNEDITED

“We have been working with them for a couple of years and have grown our collections significantly because of the insights learned from the relationship. As both a dentist, a mom and a business owner I only have so much time to dedicate to growing the business, and the tools that Pareto offers helps me focus my time and energy on the right thing.

Having the numbers to support big decisions like expanding our space or hiring an associate has made spending money that leads to growth more palatable. My team leaders love the reports because they are customizable so they can track the metrics important to them without spending hours manually collecting data.

We tried a lot of the cookie-cutter reporting software out there, and the high-touch personal interaction, plus a real partner in thinking through important decisions, is so much better for my practice.”

Dr. K
Dr. K
Practice owner, multiple associates
NEXT

Curious if your practice
fits this kind of work?

The honest answer is, I will not know until we talk. Send a note.

Rich
Rich
Founder, Pareto Dental Technologies

“Tell me about your practice. I’ll tell you what I see.”